Gems of Scotland
/ about the project
Gems of Scotland is an integrated branding initiative celebrating the heritage, craftsmanship, and beauty behind Ian MacLeod Distillers’ premium single malt portfolio, Glengoyne, Tamdhu, and Isle of Skye.
A strategic opportunity to unify these brands under a shared creative platform that highlights their collective excellence and distinctive Scottish origin.
/ design process
Leans heavily on Ian MacLeod's evocative landscape imagery, capturing the natural beauty, tradition, and provenance that define these whiskies.
Through a refined and unified campaign presence, Gems of Scotland seeks to elevate brand storytelling through authentic Scottish imagery and craftsmanship cues.
/ look & feel
The Gems of Scotland visual identity evokes elegance, authenticity, and a sense of place capturing the rugged beauty and refined craftsmanship that define Scotland’s whisky heritage.
The tone is premium yet approachable, balancing heritage storytelling with modern design clarity.
