Annual Reports
/ about the project
The Houston Housing Department (HCDD) 2019 and 2020 Annual Reports focus on translating complex data and community impact into a clear, engaging visual narrative.
The goal was to make the reports accessible to a broad audience, ranging from city stakeholders to residents while maintaining a professional and trustworthy tone.
/ The process
I established a strong content hierarchy, organized large volumes of information into digestible sections supported by infographics, data visualization, and concise copy.
The visual direction is rooted in clarity and accessibility, using a clean grid system, consistent typography, and a color palette aligned with the City of Houston’s brand while introducing subtle variations to distinguish each year.
/ Visual Elements
Photography and visual elements were carefully selected to highlight real community impact, bringing a human-centered perspective to the data.
/ The Results
The reports delivered a cohesive and engaging experience across print and digital formats, demonstrating an ability to handle data-driven design, public sector communication, while balancing storytelling with compliance and readability.