Total Pride

/ about the project

Total Pride is built on the belief that Pride is more than a celebration, it’s a movement, a declaration of visibility, identity, and belonging.

The brand embraces bold color, fluid forms, and expressive typography to reflect the vibrancy of the LGBTQ+ community.

/ design process

Inspired by the energy of Pride, the visual system embraces color as a symbol of individuality and unity.

/ look & feel

Dynamic shapes, and confident type create a visual language that feels celebratory, expressive, and inclusive.

The brand invites people to celebrate diversity and stand together. Every element of the design system is created to amplify those voices.